conversion rate
noun[C]
ukusFINANCE,STOCK MARKET
therateat which onetypeofcurrency,share, etc. can beexchangedfor another:
Checkourlatestdollarconversionratesonline.
aconversionratecalculator
aconversionrateof $8.00pershare
COMMERCE,E-COMMERCE,MARKETING
thenumberofsalesof aproductcomparedto thenumberofpeoplewhovisitawebsitetolookat thatproduct, or to thenumberofphonecallsorsalesvisitsthat are made:
Betteremailcampaignscanhelpyouincreaseyourconversionrate.
See also
hit rate