consumer awareness
noun[U]
MARKETINGukus→customer awareness:
Thecompanyhasstokedfurtherinterestwith alargenumberof TVads,eventhoughconsumerawarenesswas high tobeginwith.
knowledgeandunderstandingthat abuyershould have oftheirrightsas acustomer, howproductsare made orgrown, thesafetyofproducts, etc.:
Inrecentyearsconsumerawarenesshasreachedthepointthat some of thebiggestagribusinessconcernshave beenreconsideringhow theyraiseandkillanimals.