consumer group
noun[C]
ukusSOCIAL RESPONSIBILITY
anorganizationthatworkstoprotecttherightsandinterestsofpeoplewhobuythings or useservices,especiallyby makingsurethatbusinessesactfairly, thatproductsaresafe, and thatadvertisingishonest:
Aconsumergrouphas beenpushingCongresstoforceairlinesto takebettercareofstrandedpassengers.
MARKETING
peoplewhobuythe same thing or who do the same thing,consideredas agroup:
They arestudyingthespendingpatternsofconsumergroupssuch asvideogamesplayersandmoviegoers.