consumer preference
noun[CorU]
ukusMARKETING
thefactofpeoplelikingorwantingone thing more than another:
consumer preference for sthConsumerpreferenceforpayingwithdebitcardsratherthancreditcardsisincreasing.
Improvedinformationflowsenablefirmstorespondmoreefficientlytoshiftsinconsumerpreferences, and tocustomizetheirproductsandservicestotheirneeds.