consumer research
noun[U]
ukus(alsoconsumer market research);(alsocustomer research)MARKETING
thestudyof people'sopinionsaboutproductsorservices, and about whatproductsorservicestheywantor willbuy:
The company'sconsumerresearchfoundcomfortwas thepriorityforteenswhen it comes totheirbedrooms.
Themuseumiscurrentlycarryingoutconsumerresearch,interviewingvisitorsandlocalsabout whatsortsofexhibitstheywanttosee.