cost per lead
noun[UorC]
ukus(abbreviationCPL)COMMERCE,E-COMMERCE,MARKETING
theamountofmoneythat acompanypayseachtimethenameandcontactdetailsof apossiblecustomerforitsproductsorservicesisprovidedto it, forexample, when aformisfilledout on awebsite:
Use thetablebelow tofindoutyourcostperleadfordirectmail,onlineadvertising, andtelemarketing.