counter-advertising
noun[U]
(alsocounteradvertising)uk/ˌkaʊn.tərˈæd.və.taɪ.zɪŋ/us/ˌkaʊn.t̬ɚˈæd.vɚ.taɪ.zɪŋ/advertisingby oneorganizationinanswertoadvertisingby another,especiallywith anoppositemessage:
Effortsaimedatreducingunderagedrinkinghaveincludedcounter-advertising,education, andstrongerlawenforcement.
Counteradvertising has been used bygovernmentsin somecountriestodiscouragethe use ofharmfulproducts.
- Consumption has beenshownto bereducedbybansonadvertisingand by counter-advertising.
- Control ofadvertisingis aneffectivemethodtoreducecigarettesmoking,especiallywhenaccompaniedby counteradvertising
- Counter-advertising would have to doexactlythe same thing.
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- customer relationship management
- detoxify
- dogfooding
- flyer
- freesheet
- o.n.o.
- obo
- off-brand
- on-brand
- overexpose
- superhype
- teaser
- telemarketing
- tie(something)in
- tout