corporate advertising
noun[U]
ukusMARKETING
advertisingthatdescribesacompany,ratherthanitsproducts, and that isintendedto show thecompanyin apositiveway to thepublic:
Thecompanyrolledout acorporateadvertisingcampaign,highlightingitscommitmentto energy-savingmethodsofproduction.
Compare
institutional advertising