corporate identity
noun[CorU]
ukuspluralcorporate identitiesMARKETING
thequalitiesof acompanythat make it different from othercompanies, and theimages, words, etc. that it uses to make itselffamiliartoitscustomers, forexampleinitsadvertisements, onitsletters, etc.:
Aspartof theprocessofdevelopingourcorporateidentitywe haverecentlyintroduceda newlogoand newletterheads.