corporate strategy
noun[CorU]
MANAGEMENTukuspluralcorporate strategiestheideasandplansacompanyhas foritsfuturebusinessactivities, or theprocessofdecidingtheseideasandplanswithin acompany:
Managementdeterminescorporatestrategybyanalyzingthe corporation'scapabilities.
Corporatestrategiessometimesfailbecause theyconsiderproblemsin theexternalenvironmentbut not thoseinternalto theorganization.