creative brief
noun[C]
ukusMARKETING
adocumentthat givesdetailsof what should beconsideredwhen something is beingdesignedoradvertised:
In anymarketingcampaign, a goodcreativebriefwillfocusyoureffortsandsharpenyourmessage.
Examplesofcreative brief
creative brief
Thecreativebriefoften includes information about the target audience and their attitudes and behaviors.
From
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Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.In some cases, the project'screativebriefmay need creative director approval before work will commence.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Once they receive thecreativebrieffrom their account team, the creative team will conceptualise ideas to take to their creative director for feedback.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.At this point all the information must be funneled into acreativebriefand presented to the creative team.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.In competition for cash prizes, members submit their original ads in response to a company'screativebrief.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.The account manager will develop acreativebrief, usually about a page that gives direction to the creative team.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Second, they prepare thecreativebrief.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.On the creative side, the planner helps to create an expressive snapshot or a single-minded directionalcreativebriefto lead the way to the drawing board.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Thecreativebrief, consisting of a series of simple questions asked by the creative team and answered by the requestor, becomes the guidepost for the development of the creative deliverable.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Creative briefs can come in many flavors and are usually tailored to the agency or group that is developing the creative deliverable.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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