CTR
noun[C]
business,internet & telecomsspecializeduk/ˌsiː.tiːˈɑːr/us/ˌsiː.tiːˈɑːr/abbreviationforclick-throughrate: ameasurementof thenumberofpeoplelookingat anitemor apageon theinternetwho thenfollowalink(= aconnectionbetweendocuments)to anotherpageorwebsite:
点击率（click-through rate 的缩写）CTR is thenumberoftimesan ad isclickedondividedby thenumberoftimesan ad isviewed.点击率是广告的点击次数除以广告的浏览次数得出的值。
- An ad thatappears1000timesandreceivesonly 1clickwould have aprettydismalCTR of 0.1%.
- They are nowrewardingadvertisers for writingrelevantcontent, byfactoringin the ad’s CTR.
- An ad’ssuccessismeasuredinitsclick-throughrate(CTR) and Conversion Rate.
- We got a 0.39% CTR onourQR Ad.
Internet terminology
- above/below the foldidiom
- address bar
- affiliate link
- affiliate marketing
- all-you-can-eat
- domain name
- internet café
- internet-enabled
- interweb
- IP
- keyboard warrior
- landing page
- refresh
- shopping basket
- upvote
- user experience
- utility computing
- UX
- virally
- visitor