customer advocacy
noun[U]
ukusMARKETING,COMMERCE
a way of doingbusinesswhichseesit as veryimportanttokeepcustomershappybyprovidingwhat theywantanddealingwiththeirproblems,evenif it isdifficultorexpensiveto do so:
When you'remeasuringhow good a company'scustomeradvocacycultureis, the firstquestiontoaskis whether you wouldrecommendthecompanyto afriend.