customer lifetime value
noun[CorU]
COMMERCEukus(alsolifetime customer value);(alsolifetime value);(abbreviationCLV)acalculationof how muchprofitabusinesscould make from onecustomerover thewholeperiodthat theyremainacustomer:
Wecalculatethat theaveragedriverhas acustomerlifetimevalueof $100,000,basedon thembuyinga newcarfrom us every fouryears.