customer loyalty
noun[U]
COMMERCE,MARKETINGukusthefactof acustomerbuyingproductsorservicesfrom the samecompanyover alongperiodoftime:
If youconsistentlymeetorexceedcustomerexpectations, you willdevelopstrongcustomerloyalty.
a customer loyalty program/schemeOurcustomerloyaltyprogramoffersrewardsandincentivestoregularcustomers.