customer profile
noun[C]
MARKETINGukus(alsoconsumer profile)adescriptionof a business'stypicalcustomers:
build/create/develop a customer profileAnonlinesurveyis aninexpensiveway tostarttobuildacustomerprofile.
Theclothingstoreputsitscustomerprofileatage25–40.
detailedinformationabout aparticularcustomer:
Allourcustomerprofilesarestoredinourextensivedatabase.
customer profiling
noun[U](alsoconsumer profiling)
Customerprofilingis anintegralpartof themarketingprocess.