customer relationship
noun[C]
COMMERCE,MARKETINGukusthe way in which abusinessanditscustomersfeelandbehavetowards each other over aperiodoftime, and theeffectof this on thebusiness:
Freetrialsencouragetrustand sobuildthecustomerrelationship.
Byofferingarangeofproductsunder the samebrand, youcreatevaluefromcustomerrelationships.