deep discount
noun[C]
ukusalargeorgreaterthanusualreductioninprice:
Somecompaniesareofferingdeepdiscountstoattractshoppers.
Thebookis now beingsoldfor $17.99, adeepdiscountfrom the $34.99suggestedlistprice.
at a deep discountThebondsare zero-coupon securities, which aresoldat adeepdiscountcomparedtofacevalue.
deep-discount
adjective
deep-discountretailers