decoy marketing
noun[U]
MARKETINGukusa way ofmarketingaproductorservicein which acompanyofferscustomersasimilarproductorserviceoflowerqualityat about the sameprice, inordertoimprovesalesof what they are reallytryingtosell:
Need tosellmoreproductsorservices? Thedecoymarketingofferintroducesfalsechoicesto make anotherchoicelookmoreappealing.