multilevel marketing
noun[U]
businessspecializeduk/mʌl.tiˌlev.əl ˈmɑː.kɪ.tɪŋ/us/mʌl.tiˌlev.əl ˈmɑːr.kɪ.t̬ɪŋ//mʌl.taɪˌlev.əl ˈmɑːr.kɪ.t̬ɪŋ/(abbreviationMLM)asystemin whichpeopleoperatetheirownbusinessessellinga company'sproductsandpersuadeandtrainotherpeopleto do the same. Eachpersonearnscommission(= apaymentrelatedto theamountsold)on thesalesmade by thepeopletheyrecruit(=persuadetoworkfor them):
She isinvolvedwith a multilevelmarketingfirmthatsellsbeautyproducts.
Anillegalpyramidis different fromlegitimatemultilevelmarketingbecause there is noproductto besoldas theprimaryaimof thebusiness.
- Thecompanygets most ofitssalesfrom theInternetand from multilevelmarketing.
- Thesystemis a multilevelmarketingplanthatencouragesagentstorecruitothers.
- Thismodelresultsin ahierarchyofmultiplelevelsofcompensation,thusthetermmultilevelmarketing.
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- cross-selling
- customer relationship management
- detoxify
- dogfooding
- flyer
- o.n.o.
- obo
- off-brand
- on-brand
- overexpose
- superhype
- teaser
- telemarketing
- tie(something)in
- tout