demarketing
noun[U]
uk/ˌdiːˈmɑːkɪtɪŋ/usMARKETING
thefactofmarketingaproductorserviceless, or of making aproductorserviceseemlessworthbuying:
The demarketing oftobaccothroughgovernmentpoliciesiscommonin manydevelopedcountries.
Byunderstandingwhichcustomersmeritdemarketing, acompanycanfocusitseffortson the “rightcustomers” andincreaseitsprofitability.