direct mail marketing
noun[U]
MARKETINGukustheactivityofmarketingproductsandservicesbyadvertisingthrough themail:
Creditcardcompaniesareincreasingtheiruse ofdirectmailmarketing.
direct mail marketer
noun[C]
Directmailmarketers allfacethechallengeof getting therecipienttoopentheenvelopeandreadthe ad.