direct marketing
noun[U]
MARKETINGukus(alsodirect advertising);(alsodirect channel marketing)theactivityofmarketingproductsandservicesbycommunicatingdirectlywithconsumersbyphone,mail, or on theinternet:
Directmarketingadvertisingistargeted, in that itseekstocreatedirectcontactwithindividualconsumers.
directmarketingagency/company/consultancy
Ourinitialplanincludesnewspaperandmagazineadsas well as adirectmarketingcampaigntotargetedconsumers.
direct marketer
noun[C]
Theyhelpdirectmarketerstargettheirmarketsbyprovidingconsumerandbusinessdata,software, andconsultingservices.