direct sale
noun[CorU]
COMMERCEukusasalethat is madedirectlyto acustomer, not through astore:
Thecompanypulledout ofstoresin 1994,choosingtofocussolelyondirectsalestocustomers.
asalethat is madedirectlyfrom amanufacturerto astore, not through anotherpersonorcompany:
Thesewinesaresoldthroughwholesalers, with nodirectsalesallowed.
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indirect sale