direct selling
noun[U]
COMMERCEukustheactivityofsellingproductsdirectlytocustomersratherthan throughstores:
Retailers are taking thethreatofdirectsellingveryseriously.
adirectsellingbusiness/company/division
theactivityofsellingaproductdirectlytostoresratherthan through anotherpersonorcompany
Compare
indirect selling