direct advertising
noun[U]
MARKETINGukus→direct marketing
advertisinginnewspapersandmagazines, or ontelevision:
Thebanon thedirectadvertisingoftobaccoproductshas been inforcefor severalyearsnow.
We do most ofourrecruitmentbydirectadvertisingin thelocalpress.
Compare
indirect advertising
See also
direct response advertising