direct competitor
noun[C]
ukusapersonorbusinesswho iscompetingwith another tosellthe sameproductorservice:
Thegovernmentagencyrejectedtheideathat thecombinedcompanieswouldharmcompetition,notingthat the twopartiesaren'tdirectcompetitors.
The Californiaportsaredirectcompetitorswhen it comes to theSouthAmericanfruitmarket.