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单词 rebrand
释义
rebrand
verb[IorT]
businessspecialized
uk
/ˌriːˈbrænd/us
/ˌriːˈbrænd/
tochangethe way that anorganization,company, orproductisseenby thepublic:
给（机构，公司，产品等）重塑形象
Businesses maydecideto rebrand for severalreasons.企业可能因为种种原因而重塑形象。
We'll show you how to rebrandyourorganizationin teneasystages.我们会向你们展示如何通过十个简单步骤重塑公司形象。
More examples
  • Her nextstepis to rebrand theproductandreachalargercustomerbase.
  • He was abrilliantpoliticalstrategistwhoinstinctivelyunderstoodthe need to rebrand theparty.
  • Thecityhascleanedupitssootyskies andriversand nowwantsto rebrand itself as ahappeningplaceforculture.
SMART Vocabulary: related words and phrases
Changing
  • about-face
  • about-turn
  • alterable
  • altered
  • alternate
  • commute
  • drip
  • modulate
  • modulation
  • move on
  • move the goalpostsidiom
  • move with the timesidiom
  • pivot
  • rewrite
  • shakesomeoneout ofsomething
  • shakesomeoneup
  • stead
  • steepness
  • sway
  • switch up
See more results »

You can also find related words, phrases, and synonyms in the topics:

Being and appearing different
rebrand
noun[C]
uk
/ˈriː.brænd/us
/ˈriː.brænd/
businessspecialized
theactofchangingthe way that anorganization,company, orproductisseenby thepublic:
InJune, thegrouplauncheda rebrand ofits1,021stores.
Often a rebrand is theresultofpoorbrandingin the firstplace.
More examples
  • Despite the rebrand, you wouldn't have tolooktoofartofindthebigotrythatmotivatestheparty.
  • The rebrand willimproveglobalawarenessandeliminateconfusionin themarket.
  • thefanfaresurroundinga multimillion-pound rebrand of thecompany
SMART Vocabulary: related words and phrases
Changing
  • about-face
  • about-turn
  • alterable
  • altered
  • alternate
  • commute
  • drip
  • modulate
  • modulation
  • move on
  • move the goalpostsidiom
  • move with the timesidiom
  • pivot
  • rewrite
  • shakesomeoneout ofsomething
  • shakesomeoneup
  • stead
  • steepness
  • sway
  • switch up
See more results »

You can also find related words, phrases, and synonyms in the topics:

Being and appearing different
(Definition ofrebrandfrom theCambridge Advanced Learner's Dictionary & Thesaurus© Cambridge University Press)
rebrand
verb[IorT]
businessspecialized
uk
/ˌriːˈbrænd/
tochangethe way that anorganization,company, orproductisseenby thepublic
给（机构，公司，产品等）重塑形象
Businesses maydecideto rebrand for severalreasons.企业可能因为种种原因而重塑形象。
We'll show you how to rebrandyourorganizationin teneasystages.我们会向你们展示如何通过十个简单步骤重塑公司形象。

rebrand| Business English

rebrand
verb[IorT]
MARKETING
uk
/ˌriːˈbrænd/us
if acompanyrebrands itself or aproductorservicethat itprovides, itcreatesa newnameorimagefor it, often totrytochangethe way thatpeoplethinkabout it:
Thegroupintendsto rebrand allitsstoresin threemonths.
rebrand sth as sthForte rebrandeditsGrand Hotels as Meridiens.
rebrand as sthThestationrebranded as Talksport at thestartof theyear.

rebrand

noun[C]
Anattemptedrebrand nineyearsago was adisaster.

rebranding

noun[U]
The rebranding is avitalpartofattemptstochangethecompanyculture.
(Definition ofrebrandfrom theCambridge Business English Dictionary© Cambridge University Press)

Examplesofrebrand

rebrand
Associated with this phenomenon is what appears to be a trend to 'rebrand' work that, to my mind at least, has little or nothing to do with agents.
From theCambridge English Corpus
It certainly does not need to be rebranded.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
I believe that has something to do with the way in which it has been successfully rebranded.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
I am not aware of such exports being rebranded.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
I would also like reassurance that the majority of this plan is not just repackaging and rebranding of projects already planned.
FromEuroparl Parallel Corpus - English
Is it not time that he started to treat effective service delivery as rather more important a priority than rebranding?
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
That initiative is either new or a very expensive rebranding exercise.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
If it does go ahead, how much will the rebranding cost?
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Athens, too, is using the impetus of the games to rebuild andrebrandits city.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
If the newly rebranded party of the vulnerable and of community cohesion wants people to believe in it and in the substance of the motion, the denial has to stop.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
In 2006 torebrandand modernise the club's image, the club badge and coat of arms were dumped for a professionally designed logo/emblem.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
At therebrandannouncement, the team's president announced plans to add a rugby club and lacrosse club.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
As of yet, no plans have arisen to reopen orrebrandthe theatre.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
A major marketing campaign was launched a year later in a bid to try to regain lost listeners since therebrand.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
Rather than engage in a legal fight, the store decided to voluntarilyrebrand.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
#https://dictionary.cambridge.org//dictionary/english/rebrand##
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更新时间：2024/12/28 1:02:24