Nielsen rating
noun
MARKETING,COMMUNICATIONStrademarkukus(alsoNielsen)asystemthatmeasuresthenumberandtypeofpeoplewhowatchparticulartelevisionprogrammes. Theinformationis used fordevelopingfutureprogrammesand bycompaniesthatadvertiseontelevision:
TheNielsen Ratingsystemis used todeterminehow manyviewersarewatchingaparticularshow.