body copy
noun[U]
MARKETINGukusthemainpartof apieceof writing such as anadvertisementorarticle, notincludingtheheadline,logo, etc.:
The firstsentenceofyourbodycopyshouldflowfrom theheadline.
Examplesofbody copy
body copy
Text in all caps is not widely used inbodycopy.
From
This example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Thebodycopytells readers that their place of work is their own choice.
From theCambridge English Corpus
Ads and commercials typically consist of the following elements, in differing combinations: headline, illustration (pictures and music),bodycopy, slogan, product name, and standing details.
From theCambridge English Corpus
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
- nor'easter
- nor-easter
- norepinephrine
- Norfolk
- Norfolk Island pine
- norfolk-island-pine
- Norfolk pine
- estate agent
- estate-agent
- estate developer
- estate development
- estate duty
- estate-duty
- estate planning
- estate-planning
- export document
- export-document
- export duty
- export-duty
- export earnings
- exported
- exporter
- export factoring
- export-factoring
- Export-Import Bank