reactive marketing
noun[U]
MARKETINGukusamethodofmarketinggoodsandservicesin which you giveinformationabout aproductto someone who has alreadyaskedfor suchinformation:
In thereactivemarketingapproach, youreplytoneedsthat have beenexpressedor torequestsforinformationthat have been made.
Compare
proactive marketing
marketingthat is done as areactionto aparticularsituation, or to whatyourcompetitorsare doing:
Beware ofreactivemarketingin which you are tooquicktochangedirectionaccordingto everymovethat thecompetitionmakes.