early majority
noun[S]
ukusMARKETING
thegroupofpeoplewhobeginbuyinga newproductorserviceafterwaitingtoseeif thepeoplewho have alreadyboughtit aresatisfiedwith it:
We areaimingthisproductat the earlymajority, not the early adopters.
WORKPLACE
thegroupofpeoplein acompanywho are the first to use a newmethodorsystemafter it has beentested
Compare
early adopter
laggard
late majority