off-brand
adjective
businessspecializeduk/ˈɒfˌbrænd/us/ˈɑːfˌbrænd/not having a well-knownbrandname(= thenamegiven to aproductby thecompanythat makes it):
非名牌的；商标未注册的Manyteenagerswouldn'tconsideroff-brandsneakers.许多青少年不会考虑非名牌的运动鞋。
Yourbasiccomputeroperatingsystemiscompatiblewithalmostanypieceof off-brandsoftwareyoudownload.你的基本电脑操作系统跟你下载的任何非品牌软件几乎都可以兼容。
nothelpingacompanypresenttheimageof itself anditsproductsthat itwantstopresent:
劣质的，劣牌的One of thelikelytimesto be off-brand is whencustomersvoicecomplaints.消费者投诉是让品牌声名狼藉的一种可能。
They willhelpyourstaffdevelopabettersenseof what itmeansto be on-brand or off-brand.他们会帮助你的雇员更好地理解什么是优质品牌，什么是劣质品牌。
Opposite
on-brand
- Peoplebuyoff-brandcigarettesfor just over $2 apack.
- InWestVirginiathere is only onerefinerythatsellsoff-brandgas.
- Itsonlinechannelis off-brand,therebydilutingthe brand’spremiumstatusfurther.
- Thelookandfeelof theadvertisingdoesn'treflectourpromiseof 100percentprofessionalcare. Theadswere off-brand!
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- cross-selling
- customer relationship management
- detoxify
- dogfooding
- flyer
- non-brand
- o.n.o.
- obo
- on-brand
- overexpose
- superhype
- teaser
- telemarketing
- tie(something)in
- tout