extensive problem solving
noun[U]
ukusMARKETING
theprocessof acustomertryingto get all theinformationthey need inorderto beableto make achoicebetween differentbrandsof aproductthat theywanttobuy:
Extensiveproblemsolvingislikelytooccurwhen thecustomerispurchasingaproductthat they have notboughtbefore.