eyeballs
noun[plural]
informaluk/ˈaɪbɔːlz/usMARKETING
thenumberofpeoplewhowatchaparticulartelevisionchannelorvisitaparticularwebsite:
Look foractorsandsportsstarsto befeaturedtocaptureconsumereyeballs.
be up to the/your eyeballs in sth
to be verybusywith orinvolvedin something:
Interestratesarerisingfast, and morepeoplethaneverbefore are up to the eyeballs indebt.
The family's been up toitseyeballs inpoliticsall of herlife.