family brand
noun[C]
MARKETINGukusarangeofproductswith the samebrandnamemade by aparticularcompany:
Well-knownfamilybrandslike Heinz may also haveindividualbrandssuch as Weight Watcher's Foods and Farleys.
family branding
noun[U]
Examplesoffamily brand
family brand
It is a type of family branding or umbrella brand.
From
This example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Prior to 2012 they used using a family branding or umbrella branding approach.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Related examples include distribution of different types of products, product bundling, product lining, and family branding.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.This contrasts with family branding, corporate branding, and umbrella branding in which the products in a product line are given a single overarching brand name.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.