short run
noun[S]
ukus(alsoshort term)ashortperiodoftime:
For now he isconcentratingon theshortrun.
We are verypleasedwith theshortrun, and inparticular, theperformanceof thisquarter.
in/over the short run
over ashortperiodinto thefuture:
Although thatapproachcanworkin theshortrun,longtermit won't.
Compare
long run