penetration pricing
noun[U]
MARKETING,COMMERCEukus→market-penetration pricing
Examplesofpenetration pricing
penetration pricing
Penetrationpricingis a more suitable strategy in this case.
From
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Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Some commentators claim thatpenetrationpricingattracts only the switchers (bargain hunters), and that they will switch away as soon as the price rises.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.The main disadvantage withpenetrationpricingis that it establishes long term price expectations for the product, and image preconceptions for the brand and company.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.In most countries, predatory pricing is illegal, although it can be difficult to differentiate illegal predatory pricing from legalpenetrationpricing.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.The company built yield management into its business system and adapted this to apenetrationpricing strategy to build location, brand and product awareness.
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Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These include price skimming, price discrimination and yield management, price points, psychological pricing, bundle pricing,penetrationpricing, price lining, value-based pricing, geo and premium pricing.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Penetrationpricingis most commonly associated with a marketing objective of increasing market share or sales volume, rather than to make profit in the short term.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Price note indicates that the price was promotional (so higher prices may apply to current purchases), and note indicates that lower/penetrationpricingis offered to academic purchasers.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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