keyword advertising
noun[U]
ukusMARKETING,E-COMMERCE
aformofadvertisingon theinternet, in which abusinesspaysto have anadvertisementor alinkto awebsiteappearon someone'scomputerscreenwhen they use aparticularword or phrase tosearchforinformationon theinternet:
Keywordadvertisingmakes iteasierforconsumerstofindyoursite.