price insensitive
adjective
ukusECONOMICS,COMMERCE
used todescribeaproductorservicefor whichsalesremainthe same orcontinuetoincreaseevenif thepricegoes up or down by alargeamount:
Highfashionis price-insensitive:globalizationhas littleeffecton thedesignersofParis, Milan, or New York.
MARKETING
used todescribeacustomerwho is notinfluencedby thepriceof aproduct:
Thecompanydecidedtofocusentirelyon price-insensitivebusinessusers.
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price sensitive