product withdrawal
noun[CorU]
COMMERCEukusasituationin which amanufacturerstopssellingaparticularproducteitherpermanentlyor for aperiodoftime, usually because of asafetyproblem:
Thesupermarketannouncedaproductwithdrawalaftersmallamountsofpaintwerefoundin abreakfastcereal.
A company'sreputationcan bebadlydamagedbyproductwithdrawal.
Compare
product deletion
product recall