LOHAS
noun[U]
businessspecializeduk/ˈləʊ.hæs/us/ˈloʊ.hæs/abbreviationforLifestyles of Health and Sustainability: used to refer topeoplewho areinterestedinhealthylivingandsocialandenvironmentalissues, and whobuyproductsrelatedto this; thebehaviourof thesepeople:
乐活族（崇尚健康和可持续发展生活方式的人，Lifestyles of Health and Sustainability 的缩写）LOHAS, as marketerscallconsumerswhovalue"lifestylesofhealthandsustainability," are one in fiveAmericans.“乐活族”就是营销人员口中重视“健康和可持续发展生活方式”的消费者，这些人在美国占五分之一的人口。
At theannualLOHASconference, Ilearnedabout thelatestelectriccar.在一年一度的“乐活”大会上，我了解到了最新的电动汽车。
- Most LOHASconsumershave noideathey’veevenbeenlabeledas such.
- Nearly a third of U.S.adultsembraceLOHASvaluesandpriorities.
- LOHAS is thebiggesttrendinJapanesenewsstandpublishingrightnow: there must be 50-plus recycling-typemagshere in Japan.
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- cross-selling
- customer relationship management
- detoxify
- dogfooding
- flyer
- o.n.o.
- obo
- off-brand
- on-brand
- overexpose
- superhype
- teaser
- telemarketing
- tie(something)in
- tout