localization
noun[U]
(UKalsolocalisation)uk/ˌləʊkəlaɪˈzeɪʃən/us/ˌləʊkəlɪˈzeɪʃən/theprocessoforganizingabusinessorindustryso thatitsmainactivitieshappeninlocalareasratherthannationallyorinternationally:
In under 20years, thenumberofbreweriesinAmericahasrisenfrom 44 to 2,000,nearlyall of which are small-scale. Asimilarlocalisation ofbrewingishappeninginBritain.
The localizationprocessisstartingwith therapidgrowthoffarmers'marketssellinglocalproduce.
MARKETING
theprocessof making aproductorservicemoresuitablefor aparticularcountry,area, etc.:
Technology has takentelevisionmeteorologyto awholenewlevelof localization andaccuracy.
Thecompanyspecializesintranslationand localizationservicesforeducationalinstitutions.