market position
noun[CorU]
MARKETING,COMMERCEukusthenumberofcustomersor theamountofbusinessthat acompanyhascomparedwith all thecompaniesthatoffersimilarproductsorservices:
They shouldfocusonareaswhere they have astrongmarketposition.
maintain/strengthen a market positionThiscompanyisstrengtheningbothitsbrandanditsmarketpositiontomaximizeprofitability.