product launch
noun[C]
MARKETING,COMMERCEukustheprocessofintroducinga newproductforsalefor the firsttimeandattractingpeople'sattentionto it:
Animportantaspectofmanagingaproductlaunchistrackingearlysales.
aproductlaunchplan/strategy
thetimewhen a newproductisintroducedforsalethe firsttime, or aneventarrangedtoattractattentionto this:
We willadvertiseon TV for amonthbefore theproductlaunch.
500guestsattendedtheproductlaunch.
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product relaunch