product line
noun[C]
MARKETING,COMMERCEukus(alsoline);(alsoproduct range)arangeofsimilarproductsorservicesthat aresoldby the samecompany, with differentfeaturesand differentprices:
Apple'siPodis a verysuccessfulproductline, withmodelsat awiderangeofpricepoints.
We arelookingforopportunitiestoaddtoournewestline ofrunningshoes.