puffery
noun[U]
mainlyUSuk/ˈpʌf.ər.i/us/ˈpʌf.ɚ.i/theactofpraisingsomeone or something too much in a way that is notsincere:
吹嘘,吹捧,浮夸It's usuallyeasytotellthedifferencebetweensalespuffery andfact.通常情况下,很容易分辨营销时的夸张和事实之间的区别。
Hisbookavoidsacademicpuffery andoffersrealinsight.他的书避免了学术浮夸,颇有真知灼见。
- Advertisers use agreatdealof puffery.
- Statements made in anexplicitlyjokingmannerare not puffery.
- Puffery does notaffectthebuyingbehaviourofconsumers.
Exaggerating & playing down
- alarmist
- bloviate
- blowsomethingout of proportionidiom
- cartoonish
- catastrophize
- dramatization
- dramatize
- exaggerate
- minimize
- OTT
- over-egg
- overboard
- overdramatic
- overdramatize
- overembellish
- overplay
- overstatement
- pile
- proportion
- stretch the truthidiom