pure play
noun[C]
ukusCOMMERCE
acompanythatsellsonly onetypeofproductorservice:
We are the mostsuccessfulpureplayin therestaurantsector.
E-COMMERCE
acompanythatoperatesonly over theinternet, and has nophysicalstores:
BlueBagsstartedout as apureplay, onlyavailableonline.
pure-play
adjective
It is the only pure-playironoreproducerin thecountry.