average audience rating
noun[C]
MARKETINGukus(abbreviationAA rating)acalculationof theaveragesizeof anaudienceeachminuteduring atelevisionorradioprogramme, usedespeciallybycompaniestojudgehow manypeopleseetheiradvertising:
Thetotalaudienceratingistypicallyhigherthan theaverageaudiencerating, which ismeasuredon a minute-by-minutebasis.