stealth advertising
noun[U]
businessspecializeduk/ˌstelθ ˈæd.və.taɪ.zɪŋ/us/ˌstelθ ˈæd.vɚ.taɪ.zɪŋ/aformofadvertisingin which apersonseeingorhearingsomething is notawarethat itcontainsadvertisements:
隐形广告Suchcontentis often acoverforstealthadvertisingin whichcompaniespushtheirproductstostudentsunder theguiseof “instruction”.这些内容往往是隐形广告的幌子，企业以“指导”的名义向学生推销自己的产品。
Thestudyfoundthat 90% of thenewscastsanalyzedhad at least oneinstanceofstealthadvertising.研究发现，在被分析的新闻广播中90%都至少含有一个隐形广告。
- Stealthadvertisingputsproductsandpitcheseverywhere.
- The thing aboutstealthadvertisingis that it'sinvadingthe veryfabricof children'slives.
- Viralmarketingis aformofstealthadvertisingin which onepartyknowsthat there is acommercialpurposeto theconversationbut the other does not.
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- cross-selling
- customer relationship management
- detoxify
- dogfooding
- flyer
- non-brand
- o.n.o.
- obo
- off-brand
- on-brand
- superhype
- teaser
- telemarketing
- tie(something)in
- tout